Nutella, you've seen the commercial.....

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Permalink Reply by Shawn Spivey on April 27, 2012 at 4:59pm

Oh, my goodness.  I LOVE Nutella. 

I do think the company has had a hard time marketing their product in the U.S.  And I have, too. I tell friends how much I love it and they usually continue the conversation with, "I've never heard of it."  or "What do you eat it with?"

In America it seems our go-to nuts to add to chocolate is pecans and peanuts (particularly here in the south) but in Europe it's hazelnuts. 

Since Nutella is a hazelnut-chocolate combination of flavor spread I've wondered if Americans will every really pick it up.  I hope so because I just may cry if it leaves U.S. store shelves.  When I first moved back from the states from living in Germany I would buy Nutella at the British shop (does anyone know if it's still open?) at Old Town in Kissimmee and was it ever expensive!

Back to the poor marketing angle.  The commercial doesn't really say Nutella is a stand alone healthy choice but they do give it a breakfast image.  I can't see how eating a piece of toast with Nutella could be any worse (if not better) than eating a chocolate flavored pop tart.

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Permalink Reply by Joyce H on April 27, 2012 at 8:41pm

Last time we went to Old Town, the British shop was no longer there :(  very disappointing as we loved wandering in there to see all the different products, and to buy their tea.

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Permalink Reply by HEATHER SCHIRMACHER on April 29, 2012 at 6:05pm

I lived in Germany for a yr and it was a breakfast staple, or lunch w/ PB.  Now let me tell you, I wish I could be as dumb as this mother.  REALLY!!! REALLY!!!  It is chocolate and sugar...and you are gonna tell me that you can give it to your daughter everyday for breakfast and she isn't going to gain weight or not be healthy. PLUH-LEAZE!!!  I shoulda thought of it first...to become a millionaire because of stupidity, must be nice.  When I read the article I thought, what is wrong with this woman and this country.  Get over it. Next someone is gonna sue GM because their cereal has sugar in it and isn't part of a nutritious breakfast.  Use common sense people!!

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Permalink Reply by Tabby on April 29, 2012 at 7:17pm

The best recipe for it I've had so far is:

Take a wonton wrapper, add teaspoon of Nutella in it, deep fry, drain and cover with powdered sugar.

Can also do a Nutella and Peanut Butter grilled Sandwich.

You can buy the Nutells in any store. I know Walmart has it with the Jelly and Peanut Butter area.

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Permalink Reply by Fallsmama on April 29, 2012 at 7:50pm

And one of my favorite phrases comes to mind here 'You can't fix stupid'!!  But you can not reward it with a 3.5 million dollar settlement - that's just as annoying to me as the mom claiming she thought CHOCOLATE SPREAD was nutritious!

Nutella is a big hit in this house.  My son would eat it breakfast lunch and dinner if I let him.  

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Permalink Reply by MandyJay on April 30, 2012 at 8:05am

The ad is very straightforward in its suggestion that one uses Nutella as an inducement to get kids to eat their multigrain toast, not that it IS multigrain toast.

The first ingredient in Nutella is sugar.  It's pretty clear that it's not broccoli (per the article title).

I remember when we were in Germany, some of the German kids were bringing Nutella sandwiches on some of the day trips we went on.  I was so amazed that their parents would let them make what was, in effect, an icing sandwich!  But oh well.  It's no more evil than a cup of ice cream, yanno?  It's just not health food.

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Permalink Reply by Shawn Spivey on April 30, 2012 at 8:39am

I love this thread!  Thank you, Tired Mommy for starting it. 

Tabby the deep fried.  O!M!G!  I've got to try that.  And yes, I am very happy to see it on my local Wal-Mart and Publix shelf because 15 years ago (my move back to the U.S.), that just wasn't the case. 

And, Fallsmama, your 3 meals a day attribution you made about your son;   Hee Hee, If I could get away with it, I would, too!  I love the stuff. 

And, really.  When asked how I eat it.  <Eeeek!>  I say, "With a spoon right out of the jar."  :D  But when I do add it to foods I usually use it to fill crepes or slathered onto pancakes is pretty divine.

MandyJay, I loved your "inducement" quote.  :)

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